Oh, Miss...

Original Schlitz coming back to Chicago
(Crain’s) — Schlitz, known as “the beer that made Milwaukee famous,” is bringing its original taste back to Chicago on Monday.

Woodridge-based Pabst Brewing Co. has recreated the original formula for the beer, which was a top seller nationwide in the 1970s before it was reformulated. The recreated beer will be sold in brown longneck bottles and labels noting the “Classic 1960s formula.”

“We are going after the baby boomers who remember Schlitz when they first started drinking,” says Jerry Glunz, the general manager of Lincolnwood-based Louis Glunz Beer Inc., which is distributing the beer in Chicago. “This is a different beer than the (current Schlitz line in the can), and this beer will stand up to its former glory.”




And while we're on the subject of beer, a reading from the Book of Norm:
(click on image to enlarge.)

And how about a bottle of Blatz, or Carling, or Drewry's or Blitz, or...